Political parties strategically targeting TV ads to specific demographics

Although this election campaign has been dubbed the "Twitter election," parties cannot avoid investing the majority of their resources and spending limits to traditional media advertising, says a pollster.

"We haven't moved to a point where the parties can take ads off TV and put them up on YouTube and that will be enough. Still, a lot of voters, the vast majority of voters will learn about the candidates or the campaigns through...

Source: The Hill Times