Tory political staff have seized almost total control of routine government communications and now require nearly all public comment to be pre-cleared by the Prime Minister's Office or the Privy Council Office, say some current and former communications bureaucrats and diplomats.
Though defenders say this sort of political vetting has always occurred, civil servants say the Tories have wrapped all government communications up in political red tape, radically reducing the amount of information disclosed to the public.
Despite its bland and inoffensive name, bureaucrats across Ottawa know well the intense communications control the Harper government has brought to bear though 'Message Event Proposals,' in particular.
"You say 'MEP' and the bureaucracy just cringes, because they can't stand these things called message event proposals," said one former communications official. "Basically what it is is micromanaging the message right down to the ground."
After a prolonged search, The Hill Times obtained an example of a MEP, a three-page document. An exhaustive document, the Message Event Proposal amounts to a sort of media shadow play that attempts to predict how information will play out in the press. It asks for a "desired headline" and "desired sound bite," "web highlight caption," "desired picture," "key questions and answers," and "official talking points." It also asks for details on event backdrops, props, speech length and tone, and attire of the speaker.
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